Following a hectic couple of months, with florists reporting a successful Valentines Day and Mother’s Day, we start to look ahead to the next holiday on the floral calendar, which is Easter.

A little earlier than usual this year, you may not consider Easter a big player when it comes to flowers. Although it can’t quite compete with Valentine’s Day and Mother’s Day, you shouldn’t dismiss it!

Supporting our florists to get the best return this Mother’s Day.

Mother’s Day is THE EVENT in the floristry calendar!

For many florists, it will be a chance to recover some of the lost contribution that increased overheads have brought about.

With only 3 weeks between Valentines and Mother’s Day, wholesalers and florists have barely had chance to mop up, never mind get ahead for the 10th March, so #WorkSmarterNotHarder is our mantra here at FloraLife HQ.

We are delighted to share with you the second phase of our brand campaign – ‘We are Growing Greener’.

You may remember last year, we ran a 6 month campaign called ‘We are Originators and Innovators’ (we sent you some lovely branded posters and ran a competition). This was all about celebrating our heritage as well as showing florists why they should reach for OASIS® branded Floral Foam.

This time, it is all about the future. Our ‘We are Growing Greener’ campaign focuses on our new innovations in sustainability, which will support the growing need for eco-floristry products in the industry.

Who else is ready for Spring/Summer?

Not only is Valentine's Day and Mother's Day just around the corner (the busiest holidays in the floral industry) but we plan to give your shelves a spring spruce up with some BRAND NEW products!!

Check out what has just landed and the trend stories behind the products...

With Valentine’s Day just around the corner, we know your fridges will be packed full of gorgeous, romantic roses. These roses have a big job to do, they need to last and stay looking beautiful from your store to the florist and then to the consumer.

I’ve put together some tips and advice on how best to care for your roses once they arrive in your store and then tips you can pass onto your customer.

In this edition of ‘in the loop with Laura’ I wanted to explore ‘brand’ – I’m going to talk a little about the WHY? And more importantly the WHAT - what’s in it for you, what’s in it for your customer and what’s in it for the end consumer seeing the final product we create.

Go put the kettle on, grab some biscuits and read all about our brand story…

We can’t believe it’s been over a month since the Interflora World Cup!

We were so proud to sponsor and support the world’s biggest floristry competition. It was also the first time it had ever been hosted in the UK too, so it was kind of a big deal.

We thought it was about time we shared some behind the scenes gossip from the event...

Get ready for the busy season with the hottest 2023 Winter trends. We have been busy little elves, working hard behind the scenes on our Autumn/Winter collections. This year, we bring you two trends that will brighten up your shelves, ready for the coming months festivities...

We are proud of our brand and heritage, and the impression we have left on the industry - and we think it’s about time we spread the word!

So, we are investing in a brand campaign to showcase the benefits of using OASIS® Floral Products...

We are so happy to announce the launch of our brand new packaging collection!

Say hello to new colours and pretty patterns, perfect for any season or occasion.

We’ve been working on these products for a little while now. We’ve delved into trends, florist feedback and even asked for your help too (remember when we asked you to vote for your favourite patterns? See the blog here).

And here’s the finished products...

We are delighted to announce that OASIS® Floral Products UK are main sponsor for the Interflora World Cup 2023 in Manchester.

The world’s biggest floristry competition is coming to the UK for the first time, and we are so excited to be part of this incredible global event.

We hope to see you there...

We have already introduced you to the faces behind the OASIS® Floral Products wholesale team – if you missed it, then check out our ‘meet the team’ page here. Now it’s time to meet the person at the top, who only recently took over the position of Managing Director of Smithers-Oasis UK at the beginning of this year.

We caught up with our MD Paul and talked sustainability goals, the current economic climate, the floral industry and more....